Henriette Lyttle-Breukelaar announced as Marketing and Comms Director for HVM Catapult

The High Value Manufacturing Catapult, which is focused on bringing new technologies to market through development of innovative manufacturing processes, has appointed Henriette Lyttle-Breukelaar to its management team as Marketing and Communications Director.


Henriette will be responsible for promoting the work and impact of the HVM Catapult and its seven Centres to a range of audiences, and particularly to businesses which can gain significant benefit from working with the Catapult.

Henriette has held a range of senior management roles in the field of economic development, regeneration and business support. She was Functional Director at Regional Development Agency Advantage West Midlands, where her remit included responsibility for Communications and Marketing. Her most recent employment was with Innovation Birmingham, where she headed up the Project Portfolio.

The appointment of Henriette Lyttle-Breukelaar is indicative of the HVM Catapult’s fast-growing success and the scale of its operation in helping to revitalise British manufacturing. She supplements a highly experienced leadership team and board, which consists variously of private sector industrialists, policymakers and academic leaders.

Dick Elsy CEO of the HVM Catapult, said: ‘I am delighted to welcome Henriette to our management team as Marketing and Communications Director. Her track record of engaging with a wide range of audiences in private and public sector on an exciting, but sometimes complex, agenda will be of real added value to the HVM Catapult. Her arrival in the Core team will make a significant difference in the way in which we can position and promote the work of the Catapult.

Henriette Lyttle-Breukelaar, Communications and Marketing Director, said “I am thrilled to join Dick Elsy and the team at the HVM Catapult. Manufacturing value added is key to the health and resilience of the UK economy. Promoting the important work of the HVM Catapult and its 7 Centres to businesses of all sizes who can really benefit from engaging with us and to the talented young people we need to join the sector, is a challenge I am excited to take on.”

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